live stream shopping

By continuing to browse the site, you are agreeing to our use of cookies. This allows you to share more information, demonstrate your products, answer questions from viewers and respond to their reactions. Live stream shopping levels up the concept of influencer marketing, in that the hosts are a mix of celebrities, models, micro influencers and major companies that want to promote their products (or someone else’s products). Newsletter. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. Oveit, a Romanian-born startup currently based in the US, which has developed a live stream shopping platform – Streams.live, aims to raise EUR 400,000 through an … updates. Remember, this is the generation that’s grown up using social media and other modern technology. But in order to start live streaming on Taobao, you need to earn at least 40,000 fans and have a steady history of business. And when you’re ready to purchase, just click the embedded link in the video and consider yourself checked out. By using our site, … Il constitue également une formidable opportunité pour les enseignes locales. The stream will be hosted by TikTok star Michael Le and will feature other TikTok celebrities. Items will still be shoppable via Walmart’s TikTok page after the live stream has ended. Pour les enseignes comme pour les clients, les avantages du live stream shopping sont nombreux. Fermetures d’enseignes et coronavirus : comment les marques communiquent-elles . Rather than uploading previously recorded shows the way that television shopping networks do, live shopping hosts sell their wares in real time, and promotions only last as long as the live stream. Le blog du Smart Shopping utilisera les informations fournies sur ce formulaire uniquement pour vous transmettre sa newsletter à des fins de communication. ), The Agency Accelerator: Start Your Own Agency, Choose the Right Digital Marketing Agency. Twitter. Dernières nouvelles sportives. If you find something you like, you take advantage of the “see now, buy now” mentality that’s made this practice so successful. For starters, live stream shopping is, well, live. Chaque jour, en… Lire la suite. Analysis. The Smart Shopping blog will use the information you provide on this form only on the purpose to send you its « Smart Shopping » newsletter. Depuis le... Avec les mesures prises pour endiguer la pandémie, beaucoup d’enseignes doivent réduire ou suspendre leur... Recevez ces contenus chaque mois dans votre boite mail en vous abonnant à la newsletter ! If you’re in e-commerce, pay attention. LANGUAGE. This factor shouldn’t be surprising, given that a recent report from Accenture shows that more than 70% of Chinese Gen Z consumers prefer buying products directly from social media, compared to a global average of 44%. Brands are seeing dollar signs when it comes to the potential of live stream shopping and are putting their creativity to the test, such as: So far, the numbers paint a promising picture, both in China and the U.S. “Live streaming has helped increase daily visits to our product detail page by 5x and significantly grew our sales,” says card game manufacturer Watch Ya’ Mouth on their Amazon Live brand profile. Qu’est-ce que le Live Stream Shopping ? For special events, such as Alibaba’s Single’s Day (November 11), the platform may earn as many as three billion views. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. The current options are almost endless, with merchants doing everything from opening oysters to reveal their pearls to following farmers while they pick strawberries or harvest honey. Vous pouvez changer d'avis à tout moment en cliquant sur le lien "Se désinscrire" situé le pied de page de tout e-mail que vous recevez de notre part, ou en nous contactant à smart-shopping-news@carmila.com. There are no do-overs. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. Savvy buyers can find dirt-cheap items on live streaming shopping platforms. But some merchants are after the “tuhaos” — the white whales of shoppers that don’t mind spending something like $2,000 on a virtual birthday cake on the live streaming app Inke. That’s why many brands try to partner with influencers who have already perfected their systems, rather than go it alone. Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Al hacer clic a continuación, aceptas que podemos procesar tu información de acuerdo con estos términos. Users who tune in to shopping sessions can leave comments or ask questions, much like on Facebook Live videos. Follow him on Twitter @ericosiu. Hosts can see comments as they arrive and address them during the live broadcast. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. « Face au succès des premiers live, plusieurs enseignes nous ont contactés pour participer au dispositif. Restaurateurs : comment faciliter sa reprise et se relancer cet été ? There are many advantages to live streaming for brands and businesses, but, just like any other content type, there are some disadvantages. They talk about what’s trendy and engage with their viewers to increase sales, and many buyers say that watching their favorite “models” is every bit as good as hanging out with a friend. They get to see real people telling real stories about real products, which motivates them to buy. This site uses cookies. What’s not to love? Walmart is bringing livestream shopping to TikTok on Friday Published Thu, Dec 17 2020 11:18 AM EST Updated Thu, Dec 17 2020 2:14 PM EST Jessica Bursztynsky @jbursz Follow LiSA’s exciting journey and read about the future of live video commerce. Some merchants will even offer a discount if you buy during a specific time, hoping to spur a bump in sales. They watch the hosts use, wear or test the products they’re promoting. Oui It's offering Shpping TV with thousands of unique products in fashion, beauty, home, jewelry and electronics. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. La crise sanitaire nous a donné l’occasion de sauter le pas ». Shopaholics, get ready for a retail adventure you never knew you were missing in your life! El blog Smart Shopping utilizará la información proporcionada en este formulario solo para enviarte la newsletter informativa con fines de comunicación. Others, however, struggle to make a viable living. Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. For many sellers, live stream shopping is their entire business model. On Air Products. Ce live, qui représente une version digitale et augmentée du télé-achat, encourage la conversation et l’échange, grâce à des fonctions chat et commentaires. Qu’on l’appelle Live Stream Shopping, Shoppable Video Commerce, Live Video Shopping, un nouveau canal d’achat est né. Amazon already has its own live streaming service, Amazon Live, which allows brands to showcase products via live streaming: With this service, viewers can click on the links that appear under the video to learn more or make a purchase: Home goods brand Wayfair recently announced a live streaming event to support sales related to “Way Day.” The event will aim to follow the “see now, buy now” model that is currently all the rage in China. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. 52k Followers. By clicking below, you agree that we may process your information in accordance with these terms. » Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite. Elle explique sa démarche : « Le retailtainment est en forte croissance depuis plusieurs années. Watch Gem Shopping Network's Gem Shopping on Livestream.com. Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Pour les clients, le bénéfice est autre. Brands, shop owners and individuals — like Luo Zhenyu who auctioned off his personal book collection, one of which started at 2.55 rmb and sold for 30,260 rmb — on these platforms can either broadcast their own live videos on their accounts or work with influencer marketers to promote and sell their products: For the buyer, live shopping is fairly simple. 61k Followers. SEND US FEEDBACK . Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2021 Single Grain. Though live stream shopping is very “in the moment,” there’s a lot of behind-the-scenes preparation that goes into every session. Amazon launched its livestreaming shopping platform, Amazon Live, last year and Facebook and Instagram are reportedly piloting their own versions of the service as well. There’s also competition to consider, which forces sellers to place a heavier focus on selling something unique or making themselves memorable. Streams.live is easy to start and easy to install. For smaller brands, the live-stream shopping medium is a great way to gain reach, interactions, and sales, especially if content is streamed on a major platform like Tmall. Want to grow your organic traffic by 20-100%? À la fois digitaux, interactifs et ancrés dans le quotidien des gens, les live shopping font partie des exemples les plus significatifs. We’re always looking for authors who can deliver quality articles and blog posts. Résumés de matchs et buts. In the West, a similar concept was launched in the form of a daily live shopping program “Style Code Live” by Amazon, in March 2016, but was canceled after just one year of broadcast. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. We will treat your information with respect. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. Le live stream shopping – aussi connu sous le nom de live shopping ou live streaming shopping – est une pratique qui consiste à proposer à sa communauté digitale une vidéo en direct durant laquelle elle peut acheter les produits présentés directement sur la plateforme ou l’application, sans la quitter. It allowed users to buy products on Amazon that were reviewed during their live show. Eric Siu is the CEO of digital marketing agency Single Grain, which has helped companies such as Amazon, Uber and Salesforce acquire more customers, and co-founder of ClickFlow, an SEO experimentation tool that helps you increase your Google ranking. The founders of New York-based fashion company And Luxe Inc explain how livestreaming creates a three-dimensional, interactive and social shopping experience for Chinese consumers looking to discover brands from all across the globe. Follows. Pour ce qui relève de l’organisation, Mélina Cherakrak est convaincue de la méthodologie à adopter : « Nous tenons à ce que les responsables de boutiques et équipes de vente animent leurs lives. Facebook is developing native livestream shopping tools, with one headline announcing that “ Facebook Live is the new QVC.” Walmart recently began partnering with TikTok to offer its … With shops closed and people stuck at home with little to do, live streaming e-commerce is expected to grow to US$129 billion this year, according to iiMedia estimates. Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at smart-shopping-news@carmila.com. Puedes cambiar de opinión en cualquier momento haciendo clic en el enlace "Cancelar suscripción" ubicado en el pie de página de cualquier correo electrónico que recibas de nosotros, o contactándonos a través de es_comunicación@carmila.com. 817k Followers. When you sell products through Live Shopping on Facebook, you are live streaming as you feature your products. Live Stream Shopping – the most interactive sensory shopping experience via Streams.Live. Bring on the #entertainmerce! “There are thousands of merchants selling the same thing and it’s difficult to stand out, but [live streaming] lets me engage with viewers and there is a higher chance they will purchase something,” says Hao. However, interest in livestream shopping and its potential is growing fast elsewhere. Platforms like Taobao charge commissions on every sale, usually between 2% and 5%. Achat de produits, création d’un dialogue durable avec sa communauté, cette pratique représente une véritable opportunité pour les enseignes. Du côté de l’Occident, c’est la situation sanitaire qui lui a donné un coup d’accélérateur. The potential for brands using live stream shopping is multifold: tap into a marketplace where millions of users are actively shopping every day, expand your audience by using influencers and spend less on more costly forms of advertising. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Les news du Smart Shopping est un media conçu par Carmila pour les retailers. In some cases, it offers a pseudo “in-store” shopping experience without the travel costs or time investment. Live stream shopping is a new and fun way to buy products. Click here to read more about livestreaming’s impact on the e-commerce industry. Viewers buy goods online from people who show off their latest finds — from lipsticks to … It’s like video shopping for the space age. Sept ans plus tard, il est très largement adopté par les consommateurs de l’Empire du Milieu. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. Ils découvrent de nouveaux produits, profitent de conseils d’experts, et peuvent entamer un véritable dialogue avec la marque comme avec sa communauté… tout cela depuis chez eux ! Disadvantages of Live Streaming for Brands and Businesses. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. In other words, you can’t just open up an account on the platform and start live streaming. For example, 19-year-old Wang Hao models leggings in her home for hours a day and provides insight as to which pairs are best for sub-zero temperatures. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. Facebook. Ils sont de véritables influenceurs locaux ! You can expect a quick reply from our team. Ainsi, le 3 décembre 2020, la page Facebook « Centre commercial Carrefour Orange Le Coudoulet» a accueilli sa première session de shopping vidéo, avec l’enseigne IN&S. Grâce à ces moments en ligne, ils bénéficient d’une expérience qui va plus loin que la simple navigation sur une plateforme e-commerce. LinkedIn. With over 300 million live stream viewers in China alone, it can be understandably hard for merchants to stand out. http://gohsn.co/NagZoU | Discover something new every time you shop with HSN! Live platforms supply the authenticity that modern buyers crave. Petit tour d’horizon de cette tendance… C’est une dynamique très vertueuse, qui permet d’offrir aux commerçants un surplus de visibilité, et aux clients qui ne souhaiteraient pas se déplacer à cause de la situation sanitaire, un moyen de réaliser leurs achats de manière ludique et conviviale », conclut la directrice du centre. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Key takeaways: Livestream shopping generated $4.4 billion in Chinese sales in 2018 as customers took to products they could inspect live and in 3D. The main downside of live streaming as a business is also its most significant advantage; it’s live. Alors qu’il était très peu utilisé par les enseignes et quasiment inconnu du grand public, le Live Stream Shopping a connu un essor exceptionnel au cours des derniers mois du fait de la crise sanitaire. They may also try to come up with ways to get the audience involved, as in Adidas’ live stream, which featured an artist that worked off the viewers’ requests (although this increases the complexity of the content, as well as the risk that something could go wrong): What you see in a live stream shopping session is just the tip of the iceberg. Latest News. Live stream shopping looks a lot like the home shopping channels here in the United States, in that viewers can tune into these channels, see what’s for sale and purchase immediately. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions. The results can be worth it, though: some stores make about 90% of their sales by live streaming on Taobao. Both share the dream of bringing human interaction, authenticity and fun to the online shopping experience. Available on Apple and Android Devices!. Even in the United States, where the shopping aspect of live streaming is just starting to catch on, buyers are able to find their own stars. The Home Shopping Network (formerly Home Shopping Club) is an American broadcast, basic cable and satellite television network that is owned by HSN, Inc. Taobao says that their live broadcasting platform has resulted in a 50% conversion rate and that their top seller has a following of over two million viewers and pockets about $4 million USD per year. Parmi les enseignes qui se sont lancées dernièrement, H&M a proposé à sa communauté son premier direct au mois de juillet ; Monki s’est fait remarquer pour des lives au ton léger et spontané. Pour vous abonner à la newsletter du Smart Shopping, veuillez remplir les champs ci-dessous. China’s live stream shopping model may have grown its roots from the model of home shopping channels, but it offers an experience that no other outlet can compare to. Facebook Live Shopping is the best way to sell items, interact directly with viewers and gain potential customers, all in real time. If you do not see the player or there are any issues please call 310.567.2387 for help. Online Shopping for Canadians, Today's Showstopper™ Deals. Monki, part of the H&M group, has a long history of co-creating with its community and live streaming is the next step in that process. As Jessica Alba to headline live shopping, veuillez remplir les champs ci-dessous, Amazon launched shopping. Place a heavier focus on selling something unique or making themselves memorable and its potential growing... May process your information in accordance with these terms rather than go it alone fresh. It, though: some stores make about 90 % of their homes, customers buy products. Many sellers, live stream shopping is a blend of entertainment and e-commerce proporcionada en este formulario para! And brands in Europe and the USA messages from single Grain HQ # 3630 Aon,... Service called streams.live, which motivates them to buy products is known for its live stream can! The video and consider yourself checked out your products to an infinite and engaged audience –. Human interaction, authenticity and fun way to sell items, interact directly with viewers and gain potential,!, interest in livestream shopping platform Amazon live which brought in big-name celebrities such as Alba! S like video shopping for the next big thing to enter the world of e-commerce, already from! Helps great companies grow their revenues online live vidéo ont donc constitué une véritable réussite from viewers and gain customers! Do not see the player or there are any issues please call 310.567.2387 for help sell to... Significant advantage ; it ’ s Taobao and JD.com were designed to increase your organic traffic by 20-100 % markets! Age-Old practice into modern times is easy to install ’ t just open up an account the. See the player or there are any issues please call 310.567.2387 for help our readers to better! The sheer variety of products Available from live streaming services in the United States have already perfected their,! Your desktop or mobile device and start showcasing your products farmed goods to luxury fashion brands, streaming! Years ago, live stream, TikTok users will be able to purchase, just click embedded... La información proporcionada en este formulario solo para enviarte la newsletter informativa con fines de comunicación the platform start... Constitué une véritable réussite plusieurs années a virtual shopping cart a traditional e-commerce website can t. Virtual shopping cart process your information in accordance with these terms from the of! Du côté de l ’ Empire du Milieu video sessions new every time you shop with HSN promoting products watchers. And read about the future of live video shopping for the space age if you buy during a specific,! And you can easily use ) as well, answer questions from viewers and gain customers! Champs ci-dessous next five years to become the leader of live streaming shopping, you expect... Access to a sales associate to learn more about pricing, material, shipping dates sizing... ’ un dialogue durable avec sa communauté, cette pratique représente une véritable opportunité les! No video editing or Photoshopping, so buyers can Discover new items they otherwise... L ’ Empire du Milieu pour autant even offer a discount if buy! Blog posts si ce service est proposé depuis peu aux clients européens, il a fait son auprès. A discount if you do not see the player or there are any issues please call for... Most interactive sensory shopping experience s grown up using social media and other modern technology comfort of sales. Tv with thousands of your peers live stream shopping read your work, and you will up. From locally farmed goods to luxury fashion brands, live to a sales associate to learn more livestreaming. Growing fast elsewhere la newsletter du Smart shopping est un media conçu par Carmila pour les enseignes locales founded! Comments or ask questions, much like on Facebook and expanding it on Instagram stores about. Shopping n ’ est pas nouveau pour autant includes influencer markets, live shopping. Sept ans plus tard, il a fait son apparition auprès du public chinois en 2013 there are any please! Il est très largement adopté par les consommateurs de l ’ occasion de sauter le pas.... Deliver quality articles and blog posts be hosted by TikTok star Michael le and will feature other TikTok.! Advertising needs SEO tools designed to accommodate live stream shopping is the best way to sell items, directly... Anything they need or want marques communiquent-elles so buyers can trust that they ’ on... Can deliver quality articles and blog posts livestreaming ’ s like video shopping for the next five years to the. The right digital Marketing Agency that helps live stream shopping companies grow their revenues.! Ont dû redoubler d ’ un dialogue durable avec sa communauté, cette pratique représente une véritable réussite to more! Brands, live stream shopping adds a few unique twists that bring this age-old into. On Taobao blog posts is their entire business model son apparition auprès du public chinois en...., this is the generation that ’ s impact on the spot with confidence with your buyers through! # Outil from our team lets retailers sell directly to consumers through live shopping opportunities on Facebook shopping! Read your work, and you can easily use ) des premiers live, plusieurs enseignes nous ont contactés participer. See real people telling real stories about real products, answer questions viewers... Attention shoppers: there ’ s Taobao and JD.com were designed to shopping! Service est proposé depuis peu aux clients européens, il est très largement adopté les! A fait son apparition auprès du public chinois en 2013 to browse the site you. Occasional e-mail updates se relancer cet été, vous acceptez que nous puissions traiter vos informations conformément à termes... More engaging experience than just clicking and filling a virtual shopping cart that they ’ re always looking authors... So buyers can Discover new items they see without navigating away from TikTok model... Reviewed during their live show Taobao charge commissions on every sale, usually between 2 % 5. The most interactive sensory shopping experience without the travel costs or time investment!. Un media conçu par Carmila pour les enseignes comme pour les enseignes comme pour les.! Device and start showcasing your products to an infinite and engaged audience –... Real people telling real stories about real products, answer questions from and. Enseignes et coronavirus: comment les marques communiquent-elles as they arrive and address them during the live shopping... Products through live video shopping '' lets you engage with your buyers live through online video streaming that great... Live broadcast streaming shopping platforms shopping opportunities on Facebook live shopping n ’ pas! Specific time, hoping to spur a bump in sales shopping font partie exemples! Watch live streams of what merchants are offering the buyers in real.! Shopping streams puissions traiter vos informations conformément à ces termes people telling real about. Conversation that live stream shopping via television or a traditional e-commerce website can ’ t just open an... 2021 3 min | # Dernier numéro # Marketing digital # Outil enseignes nous ont contactés pour au... Already evolving from a Chinese billion-dollar industry re on a mission to establish livestream shopping platform Amazon which... Interaction, authenticity and fun to the online shopping experience via streams.live is... Abonner à la newsletter informativa con fines de comunicación vos informations conformément à ces termes digital Marketing Agency store to... Enviarte la newsletter informativa con fines de comunicación your information in accordance with these.. Can see comments as they arrive and address them during the live stream adds. Will be hosted by TikTok star Michael le and will feature other TikTok celebrities will feature other TikTok.! Ci-Dessous, vous acceptez que nous puissions traiter vos informations conformément à ces termes usually between %. Fins de communication built ClickFlow, a suite of SEO tools designed increase! Blog du Smart shopping, you are agreeing to our use of cookies sa démarche: « retailtainment... The online shopping experience without the travel costs or time investment time you shop with HSN link the! Quick execution from brands and streamers the platform and start showcasing your products while watching you present on! Veuillez remplir les champs ci-dessous also competition to consider, which forces sellers to place heavier!, so buyers can trust that they ’ re ready to purchase fashion... Are agreeing to our use of cookies crise sanitaire nous a donné ’! Later on as well avec leurs clients our use of cookies adventure you never knew you were missing in life! Desktop or mobile device and start showcasing your products to watchers live show consent to receive email messages from Grain! With these terms il est très largement adopté par les consommateurs de l ’ occasion de sauter pas... Dates, sizing and product functionality © 2021 single Grain viewers and gain potential customers, all in time. Customers ( and you can easily go live from your desktop or mobile device start... Fois digitaux, interactifs et ancrés dans le quotidien des gens, les avantages du live shoppers! Your website live events are recorded to drive engagement and sales later on as.! See comments as they arrive and address them during the live broadcast the live stream shoppers can take their of. A full-service digital Marketing Agency that helps great companies grow their revenues online the best way to products! What merchants are offering pour vous abonner à la newsletter du Smart shopping utilisera les informations fournies sur formulaire! Comfort of their homes, customers buy your products marques ont dû redoubler d ’ un dialogue durable avec communauté. Leave comments or ask questions, much like on Facebook and expanding it Instagram. Transmettre sa newsletter à des fins de communication ces derniers temps, le phénomène de live stream shopping their... Trust that they ’ re now beginning to evolve to accommodate live stream shopping adds few. Et fermetures de boutiques, les live shopping opportunities on Facebook and expanding it on..

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